Instagram, and the opportunities it presents, are big. It rivals Facebook for app downloads in the past year, and is hugely popular with millennials. Instagram connects brands with potentially millions of individuals, who can then connect brands with all their friends. But the culture of Instagram posts is different from that of Facebook status updates – the old strategies need a little tweaking.
Do Images And Video Right
Instagram is for images, first and foremost. Granted, visual content is always attention-getting – but on Instagram, it’s the star of the show. To be on Instagram is to post images and video, and to be popular on Instagram is to post the right images and video.
Instagram is a social network, and as such, you should pay homage to the holy trinity of social media: like, follow, comment. Accounts and posts always do better when the people running them reach out to the people who will read them.
If you feel your brand is falling a little short on followers, consider following those who already follow brands similar to yours! And, whenever possible, feature your followers – reblog them (especially the influencers!), work them into ads and promotions, and generally make them feel like part of the team, which they are.
Know When To Post
Not everyone uses Instagram at the same time. If your followers are students, they’re less likely to look when class is in session – but if they’re stay-at-home parents, class time might be your prime time. Find out when your audience is present, so that your posts can have the best reach, and your interactions the most effect.
Hashtags are how people search for things and find topics on Instagram, generally. If you want your posts to be more readily searchable, then it behooves you to hashtag.
Host All Your Images On Instagram
Making Instagram a repository for all your online images can kill several birds with one stone – it’s free hosting, it’s shareable, and each image can be paired with links to your other sites and social media accounts, driving traffic across your content network. Instagram works very well with Facebook and Twitter, and can easily draw extra engagement from followers on those platforms. It might not work for all your video, though – while short videos are great on Instagram, long videos are better stored elsewhere.