Instagram has more than 700 million users who have shared a whopping 40 billion-plus photos – so what can you do to get noticed?
Here are some tips to get more likes on Instagram.
Growing your Instagram following and attracting highly engaged fans is the best long-term strategy for getting more likes on your posts.
Finding a niche to attract other like-minded people and communities interested in the same subject, product, hobby or business as you is a great way to give your Instagram profile a boost.
If you’re trying to tap into an already hugely popular topic or trend, then finding a unique take on the subject or approach will help your profile stand out.
However, you don’t want it to be too specific, an account dedicated to the delights of watching paint dry is unlikely to attract a massive audience.
Like, follow and comment
Another way to get more followers is to like, follow and comment on other similar accounts, this will encourage others users to follow you back.
Businesses can also attract new customers by following and interacting with competitors’ followers. Taking the time to write a worthwhile comment on an influencer’s page can also pay dividends.
Hashtags and captions
Choosing relevant hashtags are essential if you want to see the likes rolling in.
Once your start typing a hashtag, you can see the most popular ones from Instagram’s suggested lists. So it’s probably best to avoid nonsensical hashtags like #OMGICantBelieveWhatIJustSawWithMyEyes.
Boring captions won’t help when it comes to boosting engagement. Asking a question, including a fun emoji or an emotive caption is likely to boost sharing and engagement.
Asking followers to tag a friend can also help boost your post’s reach.
Make sure your Instagram bio is clear, concise and neatly sums up exactly what your account is about.
Tagging accounts with a large number of followers in your photos will help your posts be seen by more people. However, these accounts need to be relevant to your photo if you want to attract an engaged audience.
Instagram has issued guidelines for businesses and publishers on promotion, warning: “You must not inaccurately tag content or encourage users to inaccurately tag content.”
Also remember to tag your friends to make sure your posts appear in their ‘photos of me’ section.
Building your brand and increasing likes will not happen if you leave weeks between posting your updates.
Posting consistently, every day if possible, will encourage your followers to keep on returning to your profile for updates. The more posts you do, the more exposure your account will get.
High quality photos
Having a strong and consistent theme will help also attract more followers in your quest to get more likes.
Adding Instagram effects and filters on your posts can transform photos from bland and boring to bright and beautiful.
And with stories, Instagram launched a Snapchat-style Stories feature last year and they feature prominently in users’ feeds.
Stories also appear in the Browse section of the app, which has a huge reach, while users can now search Stories using hashtags and by location so don’t forget to add locations. Adding locations to your posts will ensure your photos appear whenever another user browses the same destination in the app.