Failing to Invest in Social Media Marketing

Social media is one of the most powerful tools available to market your business in the modern marketplace, yet nearly two in three small businesses (68%) still aren’t taking social media marketing seriously.

Why? Unsurprisingly, small businesses don’t have time and resources to invest in social media marketing. So how do you tackle this problem?

There’s a wide range of posts on how to improve your social media strategy (many on this site), but here are the core fundamentals you need to establish for an effective social media marketing strategy:

• Identify your audience

• Start small; focus on one platform at a time

• Select key success metrics

• Analyze your metrics

• Create a social media marketing plan and use it

According to Facebook ads expert Mari Smith:

“The secret to social media success is to think and act like a member first, and a marketer second.”


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