A brand ambassador is a person who promotes a small businesses’ goods and services. They increase sales for small businesses by boosting brand awareness. They can either be people you hire, people you recruit or people who sign on voluntarily.
What, Exactly, Do They Do?
A brand ambassador’s job looks simple but there’s more to it than meets the eye. Although paid and unpaid brand ambassadors all work to build a good company image by interacting with clients, the paid ones have other responsibilities as well. For example, they are often in charge of developing marketing ideas and gathering useful feedback from clients. These brand ambassadors are employees and attend meetings.
Some unpaid online brand ambassadors post about your goods and services. Some attend trade shows and other events to promote products.
Keep in mind a good brand ambassador will appeal to a specific target market. Some companies make the mistake of trying to select an ambassador who will appeal to as many people as possible. In the end, they wind up losing business because they haven’t narrowed their focus to a particular group.
How Do Small Businesses Measure Brand Ambassador’s Effectiveness?
There are a few ways for a small business to measure how effective one of these brand ambassadors are. Gauging your brand ambassador’s effectiveness is about gauging some key metrics. One of the most important is how many people actually view their posts and engage with their content.
Another is to look at sales numbers before and after your brand ambassador came aboard and determine whether those sales are occurring in the segments of your market your brand ambassador was intended to target.
It’s a Great Way to Humanize your Brand
When you pick the right one, a brand ambassador brings a media following and a solid reputation. He or she offers your brand online word of mouth and puts a face to your product or service that drives sales.